info.txt
Founder @ Goodness
Author @ Penguin Random House (21)
What do I do?
Interested in the tangible world and making it more efficient with tech. Big believer of the iterative process. Humanist.
Currently solving for food.
What I have done.
The journey.
2026 : Founder, Goodness.
Fixing food, one bowl at a time.
2021 : Now That We're Here @ PRH.
Wrote a book.
2018 : Founder, Fourlemon.
Performance marketing for real estate clients across Delhi NCR.
2016 : Founder, FOXLOOM.
Foxloom was India's first custom fit clothing company catering to women. We covered everything from office to party wear and other than form and fit one could also customise the fabric and colors. A true online bespoke boutique. India doesn't even have quality offline boutiques that cater to western wear for women despite the huge market. We had our own manufacturing in Gurgaon and sourced our fabrics locally.
2011 : Founder, F-GRAPE.
The goal was to give India it's first streetwear brand. Too soon to market and there wasn't enough of a culture to sustain this at scale in 2010. Instead made merchandise for schools, colleges and businessess to attain revenue.
2010 : Founder, techiris_ / iris_ media network.
Comprised of two internet blogs, the techiris_ and the musicris_. Also did some web dev. workshops. Wrote quite a few articles, many of them analytical about where technology was headed toward. Interviewed SachinBansal, Jeff Lieberman ( host of Discovery show Time Warp ) and bands like Bombay Rockers, Parikrama and KAASH.
2010 : Got into Delhi College of Engineering.
And then promptly dropped out. Wrote about that here.
2009 : Vidyamandir
2005 - 2009 : Vasant Valley School & Delhi Public School VK
1990 : Born
